Wednesday, February 2, 2011

Check This Strategy to Discover Online Business Models

We all know that the Internet is the ultimate business platform,
right? You can create a website in a matter of minutes, and if
your idea is good, in a short period of time you could start
generating good revenues (not overnight, but definitely faster
than offline businesses).

Setting up a website and promoting it is straight forward. I am not
saying it is easy, as it takes a heck lot of work to make a website
popular, but it is straight forward because you know more or less
what you should do.

The part where most people struggle is the conceptualization of
the business model. They don't know what kind of website to create,
what niche to target, where the revenues are going to come from
and so on.

If you are in this situation, is there any resource that you can
use to generate ideas? Yes! It is called Flippa (which is the new
name of Sitepoint's marketplace for websites).

In reality you could use any marketplace on the Web where people
buy and sell websites, but Flippa is particularly active,
so it should be your first call.

Here is the link: http://flippa.com

Once you go there, click on "Buy Websites". After that you should
see a list with all the websites up for sale.

Many of those websites are terrible. They don't generate revenues,
and yet the seller is asking a huge bid. You can't blame those
people though, it is like trying to convince a mother that her baby
is ugly....

But there are some very good websites listed for sale, too. All
you need is a way of separating them from the bad ones.

Luckily this is something easy to do on Flippa. You will notice
that one of the columns is called "Number of bids". That column
basically tells how many people placed a bid on the auction. Guess
what, the higher the number of bids, the higher the chances of the
website in question being a solid one.

You can also click on the header of that column to organize the
listing in descending order (i.e., the auctions with more bids on
top), and after that you'll just need to browse through the sites.

The interesting thing is that, since people genuinely want to sell
those websites, they will give all sorts of information about them,
including details of how they built them, where they get traffic
from, where their revenues come from and so on. Better yet, you can
ask questions about specific points and the seller will gladly
respond to them. It is a gold mine of information!

And mind you that this tip is not about finding good websites for
sale and purchasing them, but rather about learning what business
models and niches are working for other people, and adapting them
with your own ideas.